Welcome to the my blog. I’m Craig Sroda, here with a mission to bring laser focus on strategy, leadership, business and technology.  You may think that’s a strange mix, but here’s AdvImagingPinnacle-7638why it’s important.  Technology has the ability to propel your organization forward or stop it in its tracks.  Mistakes can be costly, not only in dollars but in lost productivity and time.To that end, technology must serve your company.  To do that technology must be aligned with your business strategy and guided by sound leadership to see it through.  That’s where I come in.  I love keeping an eye on technology — where it’s advancing, what no longer works, and why it matters to you as a leader or manager.  I’ve provided technology vision to hundreds of companies and enjoy seeing people and businesses “connect the dots.” I love facilitating white boarding sessions because I can bring order out of chaos, and make the complex clear.As the founder and former CEO of Pinnacle of Indiana I’ve seen it all — and have gained significant technological expertise and insight over the course of my career.  In 2012 we merged Pinnacle and Advanced Imaging Solutions to secure a regional presence.  I currently serve as Chief Strategy Officer and Director of ERP.  On a personal note, I’ve been married to my beautiful wife since 1992; together we have 3 wonderful daughters.

My goal is to create insightful, relevant content that you can put to work in your personal and professional life.  If you are in a position of leadership — or aspire to be — this blog is for you.

I typically post on Wednesdays mornings which is what Sroda means in Polish :).  To make sure you don’t miss my newest posts, you can subscribe via RSS or subscribe for email updates on my home page.


Please note: I reserve the right to delete comments that are offensive or off-topic.

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